According to Dankwah, findings from his outfit’s latest nationwide surveys paint a grim picture for the former Vice President’s presidential ambitions.
He argues that the data consistently shows Dr. Bawumia trailing all major potential National Democratic Congress (NDC) contenders, regardless of who eventually leads the party into the 2028 race.
Speaking on the credibility of the polls, Dankwah stressed that the results are not based on speculation or party propaganda but on voter sentiment gathered across regions, age groups, and political backgrounds.
He noted that dissatisfaction with economic conditions, governance outcomes, and unfulfilled promises from the previous administration continue to weigh heavily on Dr. Bawumia’s public perception.
“Brand Bawumia has taken a serious hit,” Dankwah suggested, explaining that many voters now associate the former Vice President with policy failures rather than the reformist image he once projected.
He added that even among swing voters and some traditional NPP supporters, enthusiasm for a Bawumia-led comeback appears weak.
The analyst further argued that the NDC currently enjoys a broader advantage, with multiple figures who, according to the surveys, outperform Dr. Bawumia in hypothetical head-to-head matchups. This, he says, places the former Vice President in a uniquely vulnerable position ahead of 2028.
Dankwah’s comments have already sparked intense debate within political circles, particularly among NPP faithful who still see Bawumia as their strongest bet.
However, the analyst insists the message is simple and uncomfortable: unless there is a dramatic shift in public mood, the numbers suggest a Bawumia candidacy would struggle—no matter who the NDC fields.
As Ghana inches toward another election cycle, one thing is clear: the battle for 2028 has quietly begun, and the data wars are already heating up.